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Who We Are
We are an organization known
for providing various types of research like advertising
research, industrial research , social research, rural
research, tele research, consumer research, census and
mapping, qualitative research and quantitative research.
These primary and secondary types of research are done by
our competent team of professionals.
We Do Customer satisfaction
research!
It is very important to establish the customers'
perception of the quality of product and service provided.
It is a known fact that customers rarely complain - they
just don't come back. Customer loyalty is considered to be
worth ten times the price of a single purchase, as a loyal
customer will return to make further purchases. Moreover,
researchers claim that if a customer doesn't like the
product or service, he will tell on an average eleven more
people. This illustrates the importance of ensuring
customer satisfaction.
Customer satisfaction research is an increasingly becoming
an essential ingredient in any program aimed at
maintaining, if not increasing the customer base and
revenues, enhancing brand value, etc. Conducting customer
satisfaction research through a third-party has the
advantage that the responses obtained are more reliable,
as the respondents are more frank with a third-person.
This is because in the case of third-party research, the
customer-vendor relationship does not get affected.
Beside an expert team of professionals we have adequate
resources that help us in easy assembling, recording and
analyzing the data. This helps us in assisting our clients
in getting the useful and required data. We have been
successfully able to analyze various market
characteristics by undertaking various corporate study, be
it a qualitative or quantitative study or promotion study.
In addition to this, we also provide data rechecking and
scrutiny facility that helps in removing any type of
errors by means of controlling fieldwork activities. All
the services are offered within the committed time lead to
the client.
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Research Philosophy
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Over the years, we have been
able to build a good repute in researching opinions,
trends and behaviors for the various products and services
as per the clients requirements. For this we continuously
providing sophisticated and improvised marketing research
study designs and analytical expertise that helps us in
meeting the customized needs of our clients.
Our purpose is to provide research, data collection and
data analysis through a crystal clear system that provides
our clients with the accurate results. We also believe in
establishing long term business relations with our valued
clients.
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Services offered
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We provide our clients with
the round market research services, that give our clients
the ability to take efficient decisions. Our effective
research services have enabled our clients in improving
their business and marketing strategies, thereby leading
to an increasing number of customers. For providing best
of the research services to the clients, we integrate
various resources and tools that required for doing the
research.
Our range of unmatched services include advertising
research, industrial research, social research, rural
research, tele research, consumer research, census and
mapping, qualitative research and quantitative research.
We also offer different services like face to face
interview; in depth interviews , self completion
interview, translation and transcription services, print
and media tests, concept tests, telephonic interviews,
focus group, product tests, central location test,
customer satisfaction test and product placement.
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Our Market Research Process
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We follow a streamlined
process for delivering our clients with the best of the
research material. For this we follow a research process,
which comprises of :
• Outline the marketing research objective by defining the
market size and source of sample.
• Drafting of Questionnaire as per the needs of the
industry and clients.
• Set the instructions and procedure set up.
• Data collection by using qualitative research methods.
• Analyze the data.
• Transforming data into simple and concise format.
• Finally delivering the report to the clients.
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Research Tools
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For conducting the research we
use various tools for conducting marketing research. These
include :
• Qualitative research
• Attitude and usage studies
• Brand positioning result
• Purchase Driver Analysis
• Consumer Needs Assessment
• Segmentation Analysis
• Market Dynamics research
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Team
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Our company, Research
Solutions is headed by Sanjeev Sharma who holds a PG.
Diploma in sales & marketing from IMT Gaziabad. He has an
extensive experience of more than eight years experience
in market research. We have another competent personnel,
Ruchi Sharma who herself is an MBA (Marketing) from AIIMA
CME. She has an experience of more than ten years
experience to back them in this field. It is their
experience that has enabled us to give maximum coverage to
the clients needs.
Beside them we have field executives, team leaders who
handle the various segment studies. We also have freelance
supervisors, who help who help us in gathering the
necessary data and help in meeting the requirements of the
clients in short span of time.
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Quality
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For imparting prompt and
quality services to the clients, we completely understand
their requirements.
We take utmost care in providing the clients with accurate
research material that helps them in reaching to a
fruitful result. For this we follow a proper strategy and
use the effective tools that help in providing the clients
with the best of the services. Furthermore, we follow
certain set of parameters that are helps in streamlining
the quality control process. Some of these are:
•For group of interviewer, we have a supervisor who
reports to an experienced Field Executive.
•Extensive briefing is imparted to both the supervisors
and interviewers.
•Teams are trained via mock conducting mock training
sessions.
• All the data is cross checked by our team of
supervisors.
•Field Executive re-scrutinizes minimum of 15% of
questionnaires after being scrutinized by supervisor.
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Our Clientèle
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Over the years we have been
catering to the needs of clients in the domestic markets.
Some of the well known organizations, whom we have been
delivering our services are
• Tata Tele Services Ltd.
• Indian Market Research Bureau
• Research InLemaLicnal
• Research Pacific India
• Bates India
• Chesterton Meghraj Consultants Pvt. Ltd
• Triton Communications
• Rediffusion DYR
• Contract Advertising {MumbaiJ
• Mahindra And Mahindra Ltd.
• Pidilite Industries Ltd. U
• Healthcare Professionals (Mumbal)
• MGF Developments Ltd.
• IMS Learning Resources Ltd.
• Reliance Infocom (Mumbai)
• HSBC (Mumbai)
• Knoiwfair Communications
• FairWood Consultants
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Geographical Reach
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We have a well network of
professional in the various regions and parts of the
country. This facilitates us to carry out research
anywhere across the country as per the needs of the
client. Our geographical reach is extended to different
cities like:
•Delhi
•Mumbai
•Kolkatta
•Chennai
•Kanpur
•Hyderabad.
•Bangalore
•Lucknow
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